The THC Spirit

Tūnd —

FIND YOUR FREQUENCY.

A premium THC spirit crafted with sound and inspired by music, art, harmony, and human connection.

A different kind of spirit.

Pronounced “Tuned,” Tūnd represents both sides of the experience.

To be Tūnd is to be in harmony—to feel connected to yourself, the people around you, the music playing, and the world you're experiencing.

And sometimes, getting Tūnd simply means getting a little tuned up.

We believe there is room for both.

Our Story

The THC beverage category didn't need another can.
It needed a spirit.

Tūnd was created to bring the ritual, beauty, and sophistication of a traditional spirit into the cannabis experience while building an entirely new culture around what drinking THC can feel like.

At the center of Tūnd is sound.

The sound isn't merely part of our story. It's part of our process.

That ritual represents everything Tūnd stands for.

Harmony. Intention. Creativity. Connection.

Because Tūnd isn't about escaping the world.

It's about experiencing it differently.

  • Pour a glass.
  • Put on a record.
  • Turn the lights down.
  • Have the conversation you've been meaning to have.
  • Make something.
  • Laugh too loudly.
  • Sit outside.
  • Watch the sun disappear.
  • Be alone.
  • Be together.
  • Be present.

There are countless frequencies moving through our lives. Music. People. Places. Emotions. Energy. Moments.

The question is:

Which one are you tuned into?

The Meaning of Tūnd

Two personalities. One word.

Tūnd has two personalities intentionally living inside the same word.

i.

Tuned

To be in tune.
With yourself.
With music.
With nature.
With creativity.
With another person.
With the moment.

It's the deeper side of Tūnd—the pursuit of harmony and presence.

ii.

Tuned Up

Then there's the other meaning.
You're relaxed.
You're feeling good.
The music sounds a little better.
The conversation gets a little deeper.
You're a little more Tūnd than you were an hour ago.

That's okay too.

Get Tūnd.

The THC Spirit

Brand positioning

Tūnd should not behave like another THC beverage competing for space inside a cooler. We are creating a different occasion.

  • Bottleinstead ofcan.
  • Pourinstead ofpop.
  • Glassinstead ofgulp.
  • Ritualinstead ofconvenience.
  • Experienceinstead ofconsumption.

Tūnd belongs on the bar cart, behind the bar, beside the turntable, at the dinner party, in the studio, at the gallery opening, and wherever interesting people gather.

We aren't trying to make THC beverages feel more like alcohol.

We're creating a new kind of spirit.

The Tūnd Ritual

Pour. Listen. Feel.

  1. 01

    Pour.

    Choose your glass. Choose your dose. Take your time.

  2. 02

    Listen.

    Put on something that changes the room.

  3. 03

    Feel.

    Be present with wherever the night takes you.

  4. 04

    Connect.

    With the music. With the people around you. With yourself.

GET TŪND.

Five Pillars

Everything begins with sound.

01

Frequency

Everything begins with sound.

432 Hz is incorporated into our manufacturing ritual as an expression of harmony and intention.

Frequency becomes both literal and metaphorical throughout the Tūnd universe.

What frequency are you on?

02

Ritual

Opening a can is an action.
Pouring a spirit is a ritual.

The bottle, glassware, pour, music, environment, and people around you are all part of the Tūnd experience.

We want taking THC to feel intentional.

03

Music

Music isn't a marketing tactic for Tūnd. It's part of our DNA.

From the frequency used during production to the artists we collaborate with, music should run through everything the brand touches.

Records. DJs. Musicians. Producers. Listening rooms. Festivals. Studios. Playlists. Live performances.

04

Art

Cymatics turn something invisible—sound—into something visible.

We celebrate people who turn things others cannot see, hear, or feel into something tangible.

Painters. Photographers. Designers. Musicians. Sculptors. Filmmakers. Creators.

Frequency made visible.

05

Connection

Cannabis has always had an ability to change perspective and bring people together. Tūnd celebrates that connection.

Connection to yourself. Connection to another person. Connection to music. Connection to nature. Connection to the moment.

Tune into the moment.

Crafted With Sound

Every bottle of Tūnd begins with sound.

We play 432 Hz through every batch as it is made.

During manufacturing, every batch of Tūnd is immersed in 432 Hz—a frequency we associate with harmony, peace, and connection to the natural world.

As sound moves through the liquid, vibration creates visible cymatic patterns—turning frequency into movement and movement into art.

We think of it as giving every bottle a peaceful start into the world.

  • Sound becomes movement.
  • Movement becomes pattern.
  • Pattern becomes art.

Cultural Platform

Tūnd Sessions

Musicians and artists, invited into beautiful, intimate environments to create something original.

Tūnd should create a world artists want to be part of.

  • A musician performs a stripped-down set.
  • A painter creates while listening.
  • A producer builds a track.
  • A photographer documents the night.
  • The audience drinks Tūnd.

First Sessions — dates coming soon.

Limited Edition

The 432 Series

Limited-edition bottles created with musicians, visual artists, photographers, and designers.

Each artist answers one question:

“What frequency are you on?”

Their answer becomes the inspiration for the bottle artwork. The collaboration could include an original song, playlist, artwork, performance, or physical piece.

Every bottle becomes collectible.
Every collaboration tells a story.

Artist collaborations — coming soon.

Campaign

What frequency are you on?

Their answers don't need to be numbers.

Love.

There is no correct frequency. That's the point.

Watch the pattern shift. Nothing you type leaves your browser.

The Tūnd Manifesto

There is a frequency to everything.

A song.
A city.
A conversation.
A forest.
A crowded room.
An empty one.

And you.

Sometimes the world gets loud enough that we forget to listen.

Tūnd was created as a reminder.

Slow down. Pour something. Put on a record. Listen closely. Talk longer. Create something. Go outside. Stay inside. Be with people. Be with yourself.

There is no right way to experience the moment.
There is only your way.

We start every bottle with sound.
Where you take it from there is entirely up to you.

FIND YOUR FREQUENCY.